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Why We Ride

Some ride for the rarified air of lofty peaks or boosting huge air off smacked lips of finely sculpted dirt. Some ride for the first clear breath earned after the old familiar sting of pins in their lungs & battery acid in their thighs. Some ride for capturing champagne moments by keeping ahead of the rhythm of the clock. Some make pedal beats through the city streets.

There may be subtle differences in all our motivations & although each of us may appear dissimilar in our veneer, the source of our drive is all the same.

Whether it’s exploring new peaks, finding the fastest line, building your own stunts or exploring the concrete jungle, we know why you ride.

Because it is for the same reasons we ride.

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