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21st, February 2017

Trip Report: Hornby Island

Bikes, Boats and Beers with the Sombrio Cartel

Last spring Sombrio Cartel riders Bryn Atkinson, Jill Kintner and Meredith Brandt packed up shop and headed for the coast to hang out in the Claw’s backyard on Vancouver Island and shoot our new collection. Here is a behind the scenes look at the action.
Brayden Barret-Hay On the Level
5th, December 2014

On the Level

Feat. Brayden Barrett-Hay

As a young local to the Joyride scene and a loyal customer of the Deity brand, the evolution of Brayden Barrett-Hay within the Deity program started years ago.
27th, November 2014

Still Lost in Peru

as seen on NBC

Sombrio rider Katie Holden recently got lost in Peru. Katie's adventures aired on NBC's World of Adventure Sports this weekend! Incase you missed it, check out Katie in Still Lost in Peru.
12th, October 2014

Some people feel the rain, others just get wet

a perspective on wet weather

Living out of a suitcase, traveling the world with my bike is the coolest thing ever but there is no place I would rather be than the cold and rainy northwest this time of year.

12th, October 2014

Tour de Mont Blanc

A fall expedition

I don’t like to admit to hastily made plans or half-baked ideas, but this attempt of the Tour de Mont Blanc (TMB) was verging on that.

26th, September 2014

Exploring B.C.

Finishing a two year project

Finishing a two year project - ahhh the feeling is good. It seems there is always a little clean up to do and some last minute tweaks but the project is esentially a wrap.

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